Red Rebel is a fictional company created for an educational assignment from my time as a digital design student at Yrgo. The goal was to create a digital product for the equality of women in todays world. The company idea is for the product to be financed through crowd funding.
For this I chose to create Red Rebel that gives out free menstrual cups for anyone in need. The digital product created for them, is a app where the user can order a free menstrual cup, and then find the closest postbox to pick it up. the secondary function of the app is to donate money for the crowdfunding.
Red Rebel is a fictional company created for an educational assignment from my time as a digital design student at Yrgo. The goal was to create a digital product for the equality of women in todays world. The company idea is for the product to be financed through crowd funding.
For this I chose to create Red Rebel that gives out free menstrual cups for anyone in need. The digital product created for them, is a app where the user can order a free menstrual cup, and then find the closest postbox to pick it up. the secondary function of the app is to donate money for the crowdfunding.
One of the main goals for this app was to create a sense of boldness in the design. I wanted to embrace the vibrant red color associated with period blood, which is often avoided in commercial content for period products. By doing so, I aimed to empower users and celebrate both the natural process of menstruation and our core value of providing access to menstrual products, regardless of income. I drew inspiration from various visual influences, which I incorporated into the design to create a visually engaging experience.
The pictures on the right are some of the images from my mood board.
One of the main goals for this app was to create a sense of boldness in the design. I wanted to embrace the vibrant red color associated with period blood, which is often avoided in commercial content for period products. By doing so, I aimed to empower users and celebrate both the natural process of menstruation and our core value of providing access to menstrual products, regardless of income. I drew inspiration from various visual influences, which I incorporated into the design to create a visually engaging experience.
The pictures on the right are some of the images from my mood board.
In the UX design, my goal was to create a user flow that is easy to understand and minimizes dropouts in the two customer journeys emphasized in the prototype. These customer journeys include donating to the crowdfunding and getting a free menstrual cup.
To ensure a smooth flow, I visualized the journey using Figjam.
But we chose a bright red color as a accent color to liven up the design. This red color is a connotaion to the rebellious left politics, as well as being a bold statement of their style.
