Jacks Energy Drink approached us with a desire to craft a captivating design for their beverage cans. As students, we were given the task of designing two variations: one for the regular flavor and another for the no-sugar option. The objective was to develop a design that conveyed affordability without compromising on quality. Jacks sought a design that would distinguish their product from the plethora of energy drinks in the market, appealing to individuals who simply relish the consumption of such beverages without breaking the bank.
Their vision encompassed a timeless design infused with visually striking elements that would captivate attention.
Jacks Energy Drink approached us with a desire to craft a captivating design for their beverage cans. As students, we were given the task of designing two variations: one for the regular flavor and another for the no-sugar option. The objective was to develop a design that conveyed affordability without compromising on quality. Jacks sought a design that would distinguish their product from the plethora of energy drinks in the market, appealing to individuals who simply relish the consumption of such beverages without breaking the bank.
Their vision encompassed a timeless design infused with visually striking elements that would captivate attention.
I have always had a fascination with drawing flames, and this was the perfect opportunity for me to showcase that passion. In my recent design journey, I have developed a strong liking towards bold fonts and maximalism. With this in mind, I wanted the name to cover the entire can, effectively highlighting the power of the beverage.
When I shared the prototypes with a focus group, they expressed that the design gave a masculine impression. While developing the visual design, I considered the demographic of young people who consume energy drinks but may not be attracted to the minimalistic styles often seen in competitors like Nocco. Taking my own preference for more gender non-conforming styles into account, this project became an exciting way for me to experiment and express my personal style.
But we chose a bright red color as a accent color to liven up the design. This red color is a connotaion to the rebellious left politics, as well as being a bold statement of their style.
