Catch 22
Music video
brief

Esmeralda and I got connected with the band Märvel because they needed two music videos to celebrate their 20th anniversary as a band. "Catch 22" was the second video we worked on. Our initial plan was to create a collage of the band's media from over the years, combining photos and videos in a fanzine and punk rock poster style. However, we couldn't find the original materials during the production process. So, I got creative and used stock footage instead to create a fun video that incorporated silly elements, fitting with the band's humorous image.

Customer
Märvel, The Sign Records
Team
Esmeralda Sejdovic
Role
Creative lead, Animator
Software
After effects, Photoshop
Customer
Märvel, The Sign Records
Team
Esmeralda Sejdovic
Role
Creative lead, Animator
Software
After effects, Photoshop
brief

Esmeralda and I got connected with the band Märvel because they needed two music videos to celebrate their 20th anniversary as a band. "Catch 22" was the second video we worked on. Our initial plan was to create a collage of the band's media from over the years, combining photos and videos in a fanzine and punk rock poster style. However, we couldn't find the original materials during the production process. So, I got creative and used stock footage instead to create a fun video that incorporated silly elements, fitting with the band's humorous image.

research
Image sources:
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2
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3
research
Image sources:
1
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2
,
3
process
We chose to be working with a small color scheme to let the works speak loud for itself. Since lots of their films, as well as Joanna's photos are in black and white, we let alot of the elements of the webpage be in a grayscale.

But we chose a bright red color as a accent color to liven up the design. This red color is a connotaion to the rebellious left politics, as well as being a bold statement of their style.
result
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Catch 22
Music video
Customer
Märvel, The Sign Records
Team
Esmeralda Sejdovic
Role
Creative lead, Animator
Software
After effects, Photoshop
brief

Esmeralda and I got connected with the band Märvel because they needed two music videos to celebrate their 20th anniversary as a band. "Catch 22" was the second video we worked on. Our initial plan was to create a collage of the band's media from over the years, combining photos and videos in a fanzine and punk rock poster style. However, we couldn't find the original materials during the production process. So, I got creative and used stock footage instead to create a fun video that incorporated silly elements, fitting with the band's humorous image.

brief

Esmeralda and I got connected with the band Märvel because they needed two music videos to celebrate their 20th anniversary as a band. "Catch 22" was the second video we worked on. Our initial plan was to create a collage of the band's media from over the years, combining photos and videos in a fanzine and punk rock poster style. However, we couldn't find the original materials during the production process. So, I got creative and used stock footage instead to create a fun video that incorporated silly elements, fitting with the band's humorous image.

Customer
Märvel, The Sign Records
Team
Esmeralda Sejdovic
Role
Creative lead, Animator
Software
After effects, Photoshop
result
No items found.
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Catch 22
Music video
Customer
Märvel, The Sign Records
Team
Esmeralda Sejdovic
Role
Creative lead, Animator
Software
After effects, Photoshop
brief

Esmeralda and I got connected with the band Märvel because they needed two music videos to celebrate their 20th anniversary as a band. "Catch 22" was the second video we worked on. Our initial plan was to create a collage of the band's media from over the years, combining photos and videos in a fanzine and punk rock poster style. However, we couldn't find the original materials during the production process. So, I got creative and used stock footage instead to create a fun video that incorporated silly elements, fitting with the band's humorous image.

brief

Esmeralda and I got connected with the band Märvel because they needed two music videos to celebrate their 20th anniversary as a band. "Catch 22" was the second video we worked on. Our initial plan was to create a collage of the band's media from over the years, combining photos and videos in a fanzine and punk rock poster style. However, we couldn't find the original materials during the production process. So, I got creative and used stock footage instead to create a fun video that incorporated silly elements, fitting with the band's humorous image.

Customer
Märvel, The Sign Records
Team
Esmeralda Sejdovic
Role
Creative lead, Animator
Software
After effects, Photoshop
research
Image sources:
1
,
2
research
Image sources:
1
,
2
Process
12 participants
2 customer journeys
When I was finished with the design of the graybox prototype, I tested the prototype with Maze. The participants got two missions during the tests: Donating to the crowdfunding and to order a free menstrual cup.

The results highlighted where I needed to make changes to clarify the flow in the users journey. One change that I implemented after the result was to make the arrow buttons more enhanced due to feedback about confusion in this area.
12 participants
2 customer journeys
When I was finished with the design of the graybox prototype, I tested the prototype with Maze. The participants got two missions during the tests: Donating to the crowdfunding and to order a free menstrual cup.

The results highlighted where I needed to make changes to clarify the flow in the users journey. One change that I implemented after the result was to make the arrow buttons more enhanced due to feedback about confusion in this area.
result
previous case
next case
Catch 22
Music video
brief

Esmeralda and I got connected with the band Märvel because they needed two music videos to celebrate their 20th anniversary as a band. "Catch 22" was the second video we worked on. Our initial plan was to create a collage of the band's media from over the years, combining photos and videos in a fanzine and punk rock poster style. However, we couldn't find the original materials during the production process. So, I got creative and used stock footage instead to create a fun video that incorporated silly elements, fitting with the band's humorous image.

Customer
Märvel, The Sign Records
Team
Esmeralda Sejdovic
Role
Creative lead, Animator
Software
After effects, Photoshop
Customer
Märvel, The Sign Records
Team
Esmeralda Sejdovic
Role
Creative lead, Animator
Software
After effects, Photoshop
brief

Esmeralda and I got connected with the band Märvel because they needed two music videos to celebrate their 20th anniversary as a band. "Catch 22" was the second video we worked on. Our initial plan was to create a collage of the band's media from over the years, combining photos and videos in a fanzine and punk rock poster style. However, we couldn't find the original materials during the production process. So, I got creative and used stock footage instead to create a fun video that incorporated silly elements, fitting with the band's humorous image.

process
process
result
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