Kino Koszyk, the gothenburg based film documentary company, wanted help to redisgn their website. Their goal was to have the website represent their artistic competence, and hence be a modern and polished view of the company for potential financiers.
This project was a part of an educational assignment in my studies as digital designer at Yrgo. In the end, our design was chosen, with the motivation that the design gave a good representation of the company's style, it the userfriendly maneuvering.
Kino Koszyk, the gothenburg based film documentary company, wanted help to redisgn their website. Their goal was to have the website represent their artistic competence, and hence be a modern and polished view of the company for potential financiers.
This project was a part of an educational assignment in my studies as digital designer at Yrgo. In the end, our design was chosen, with the motivation that the design gave a good representation of the company's style, it the userfriendly maneuvering.
One of Kino Koszyk's founder, Joanna Helander has her roots in Poland, and her art, as well as the company's, has a strong political nerve. Joanna was a part of the big 1968 Polish political crisis, and her art reflects the rebellious spirit she inherits, as well as all of the films the company produces.
We wanted the website to gve connotations to the arts and culture magazines, as well as this rebellious vibe they give off. It was important to us that the website was goign to give the visitor a feeling of personal connection the creators, and a proffessional style.
What you can see here are some of the visual influences that we used for our moodboard.
One of Kino Koszyk's founder, Joanna Helander has her roots in Poland, and her art, as well as the company's, has a strong political nerve. Joanna was a part of the big 1968 Polish political crisis, and her art reflects the rebellious spirit she inherits, as well as all of the films the company produces.
We wanted the website to gve connotations to the arts and culture magazines, as well as this rebellious vibe they give off. It was important to us that the website was goign to give the visitor a feeling of personal connection the creators, and a proffessional style.
What you can see here are some of the visual influences that we used for our moodboard.
Since one of our goals was to easily guide the visitor thourgh the site, with the end goal of getting the visitor to contact the company, we planned the design using customer journeys. Here you can see the two main journeys we identified. One being a finacier looking for information about the company and their competence. The other one being a curious indipendent visitor interested in Joanna's art.
This part of our workflow made it easy to recognize how to build the websites ui for the best outcome of every visit.
But we chose a bright red color as a accent color to liven up the design. This red color is a connotaion to the rebellious left politics, as well as being a bold statement of their style.
